You spend serious money on marketing. Who owns the result?
Your SEO agency reports rankings. Your PPC agency reports clicks. Nobody answers for signed cases. I sit on your side of the table: I set the strategy, hold every vendor accountable, and tie every dollar to your caseload.
Marketing spend, a typical month
Illustrativereported to you as: rankings
reported to you as: clicks
reported to you as: leads
Nobody at this table answers for the bottom line. That is the job I take.
Prepared forlaw firms investing $20,000 or more per month in marketing
Why most law firm marketing fails
Findings from 500+ engagements
No strategy owner
Your SEO agency does SEO. Your PPC agency runs ads. Your web vendor fixes whatever you tell them. But nobody connects those activities to a revenue number and holds each one accountable.
Agencies grade their own homework
Agencies optimize for their own metrics: impressions, clicks, rankings. Not for your caseload. When results are flat, they change tactics. Nobody asks whether the strategy is right.
Unmeasured spend
Most firms cannot answer: what did we spend on marketing last year, and how many cases did it produce? Without that baseline, you cannot improve. You can only guess.
At $20,000 a month, guessing costs $240,000 a year.
None of this is your fault. You were trained to win cases, not to manage marketing vendors. But at your level of spend, it is worth solving this quarter, not someday.
The person who answers for your marketing
Casey Meraz. Founder, Lawyer Marketing Experts and Juris Digital.
I'm Casey Meraz. I have built marketing programs for law firms since 2006, and I founded Juris Digital, a legal marketing agency that has served firms across the country since 2011. I have sat in hundreds of meetings where a managing partner slides a vendor report across the table and asks, "Is this good?"
After 18 years, I know what good looks like: for a personal injury firm in Los Angeles, a criminal defense firm in Dallas, or a family law firm in Denver. That context is what I bring to your side of the table.
"What I offer is what the market was missing: a senior strategist who works with your firm, not as a vendor selling you services."
- Years in legal marketing
- 18+, since 2006
- Founder
- Juris Digital, est. 2011
- Engagements
- 500+ law firms
- Speaker
- State of Search, SMX East and West, Searchcon
- Contributor
- Moz, Clio, Attorney at Work, Lawfuel
- Author
- Local SEO for Personal Injury Lawyers
How the engagement works
Your only job is step one.
Book a strategy call
Thirty minutes. You tell me what you spend, what it produces, and what your growth goal is. I tell you what I see, including whether I can help.
Get the plan
I audit your spend, your vendors, and your market. You get a written plan: what to keep, what to kill, and what each channel should produce.
Own your numbers
We track cost per case, not impressions. Every vendor answers for a number every month. You finally know what your marketing returns.
Three ways to work together
Schedule A. Fractional CMO
C-suite marketing leadership at a fraction of the cost of a full-time hire. Strategy, vendor oversight, and accountability for outcomes.
Learn moreSchedule B. Marketing consultant
Project-based or ongoing advisory for firms that need senior guidance without a long-term commitment. Audits, strategy builds, and vendor evaluations.
Learn moreSchedule C. In-house SEO team
Build the internal marketing capability your firm will own forever. Hire, train, and structure a team that does not depend on agencies to function.
Learn moreResults in the most competitive markets
From client engagements with full strategy ownership.
Two ways this year can go
Without a strategy owner
- Vendor reports you cannot verifydebit
- Budgets grow while caseload stays flatdebit
- Tactics change every quarter without a reasondebit
- Another year of unknown cost per casedebit
With one
- A written strategy tied to a caseload goalcredit
- Every vendor answering for a number each monthcredit
- A known cost per case for every channelcredit
- Marketing you can defend at a partner meetingcredit
Find out what your marketing should be producing
Tell me about your firm. I will look at what you are spending, what it is producing, and where the biggest opportunity is. If I am not the right fit, I will tell you.
- A direct reply from Casey within one business day
- A straight answer on whether I can help
- No sales team, no pressure, no drip campaign
Prefer email? cmeraz@jurisdigital.com
Book a strategy call
Tell me about your firm. I reply within one business day to set up the call.