About Casey Meraz
Casey Meraz, Founder
I have been working in legal marketing since 2006, before Google Places existed, before smartphones had apps, and before anyone called it "content marketing." I have watched every major shift in how law firms attract clients, and I have spent my career figuring out which strategies actually produce cases.
In 2011, I founded Juris Digital, a legal marketing agency serving law firms across the United States. I built that agency by doing one thing: building marketing programs that produced measurable results for clients. Not impressions. Not rankings. Cases signed.
What I have done
- Worked directly with 500+ law firms across personal injury, criminal defense, family law, mass tort, and immigration practice areas
- Built marketing programs that increased organic traffic by 2,000% and lead volume by 1,000% for individual client firms
- Spoken at State of Search, Searchcon, SMX East, SMX West, and Big Digital on local SEO and legal marketing strategy
- Published contributor to Moz.com, Clio, Attorney at Work, and Lawfuel
- Written the book on local SEO for personal injury law firms
- Developed proprietary frameworks for law firm marketing audits, vendor evaluation, and in-house team building
Why Lawyer Marketing Experts
After 18 years building an agency, I noticed a consistent problem: law firms needed a senior strategic voice that was on their side. Not selling them services. Not reporting metrics that made the agency look good. Actually owning their marketing outcome.
Lawyer Marketing Experts is that engagement. I work with firms as a Fractional CMO, a marketing consultant, or a strategic advisor to build and execute programs that produce cases. I am not an agency. I do not upsell retainers. I am the person who holds your agencies accountable and connects your marketing spend to your caseload.
My approach
Every engagement starts with a marketing audit. I look at what you are spending, what it is producing, what your competitors are doing, and where the biggest opportunity is. From there, I build a strategy that is specific to your practice area, market, and growth goals.
I measure everything. Cost per case. Cost per qualified lead. Which channels are producing and which are not. After 18 years, I know what good marketing performance looks like for a personal injury firm in Los Angeles versus a family law firm in Denver, and I use that context to hold your marketing accountable.
What I am not
I am not a generalist consultant who works with any industry. I am not an SEO vendor. I am not a web agency. I work exclusively with law firms because legal marketing has specific dynamics (high cost per click, aggressive competition, long decision cycles, and referral networks) that require specialized knowledge.
Ready to work together?
Schedule a 30-minute call to talk through your firm's marketing situation.
Book a strategy call →