PPC or Pay Per Click is a method of paid advertising attorneys can take advantage of on Google, Bing, and other popular search engines and websites. With PPC your ad is typically shown in rotation for everyone else who is bidding for that same keyword. In most search engines these ads are shown at the … Read morePPC For Law Firms
The goal of online marketing is to increase the flow of traffic to your law firm’s website to ultimately reach more potential clients. When it comes to increasing that flow of traffic, you have two primary options at your disposal: search engine optimization or pay per click advertising. Both strategies have their strengths and weaknesses. It’s … Read moreThe Right Option for Marketing Your Law Firm: SEO vs. Pay Per Click
The short answer is yet. Lawyers really do need websites. As a lawyer, your office looks for a very specific type of client. If you practice family law, you might look for upper-class individuals who need legal support as they move through their divorce. Conversely, if you practice criminal law, you might specialize in a … Read moreDo Lawyers Really Need Websites?
As you’ve explored marketing your law firm, you’ve likely heard a great deal about blogging: its impact on SEO or its opportunity to reach out to clients. As a lawyer, however, you may feel that blogging isn’t practical for you. There are a host of excuses: you aren’t sure what to blog about; you aren’t … Read moreShould Lawyers Blog?
Your marketing efforts are critical to your ability to bring in clients and give them a better idea of what your firm can offer. Unfortunately, many law firms fall into marketing traps. Instead of bringing in clients, your marketing efforts might cause you to spend more money than you anticipated or leave you struggling to … Read more6 Common Law Firm Marketing Mistakes (And How to Avoid Them)
When you pursue a digital marketing campaign for a law firm website, you could choose to go in many directions. Many firms end up outsourcing the development of digital content but find it challenging to partner with an appropriate agency. The goal is to craft the right voice for their brand. Finding your voice is … Read moreFinding the Right Voice for a Law Firm Website
“Whatever the facts and circumstances of your new law office, you need clients walking through your door, calling your office, emailing your inbox or otherwise soliciting your services and assistance. In order to do so, former, current and prospective clients alike need to be able to find you…And the first place they are likely going … Read moreYour Guide to Finding a True Law Firm SEO Expert
A website representing a quality law firm should come across a professional effort. There are many ways to build a website, and consequently, there are many ways to do it wrong. The last thing a business wants is a website that makes a bad first impression. With that said, here are some common design mistakes … Read moreCommon Design Mistakes to Avoid in a Law Firm Website