Lawyer Marketing Experts Blog

Get the latest insights for maximizing efficiency and profitability in your law firm from a trusted source.

How to Choose the Right Digital Marketing Agency for Your Law Firm

Choosing the right digital marketing agency can be a make-or-break decision for your law firm. A good agency can significantly boost the effectiveness of your online marketing and increase your revenue. On the other hand, a poorly chosen agency can lead to disappointing results or even cause negative outcomes. In this article, we will provide you with some tips on

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PPC For Law Firms

PPC or Pay Per Click is a method of paid advertising attorneys can take advantage of on Google, Bing, and other popular search engines and websites. With PPC your ad is typically shown in rotation for everyone else who is bidding for that same keyword. In most search engines these ads are shown at the top of the page above

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The Right Option for Marketing Your Law Firm: SEO vs. Pay Per Click

The goal of online marketing is to increase the flow of traffic to your law firm’s website to ultimately reach more potential clients. When it comes to increasing that flow of traffic, you have two primary options at your disposal: search engine optimization or pay per click advertising. Both strategies have their strengths and weaknesses. It’s important to understand the basic

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Do Lawyers Really Need Websites?

The short answer is yet. Lawyers really do need websites. As a lawyer, your office looks for a very specific type of client. If you practice family law, you might look for upper-class individuals who need legal support as they move through their divorce. Conversely, if you practice criminal law, you might specialize in a specific type of law: petty

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Should Lawyers Blog?

As you’ve explored marketing your law firm, you’ve likely heard a great deal about blogging: its impact on SEO or its opportunity to reach out to clients. As a lawyer, however, you may feel that blogging isn’t practical for you. There are a host of excuses: you aren’t sure what to blog about; you aren’t sure people will want to

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6 Common Law Firm Marketing Mistakes (And How to Avoid Them)

Your marketing efforts are critical to your ability to bring in clients and give them a better idea of what your firm can offer. Unfortunately, many law firms fall into marketing traps. Instead of bringing in clients, your marketing efforts might cause you to spend more money than you anticipated or leave you struggling to get the results you hoped

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